In 1997, Maxová began preparing for life after her career. She founded the Tereza Maxová Foundation, which helps orphans in the Czech Republic. When her daughter Mina was born in 2009, she started withdrawing from the modelling business, and changed her primary residence back to Prague. Maxová still finds the time to do a bit of modelling now and then, but her main focus – if she happens not to be working on one of her interior design projects just then – is her foundation. ODA AUTO has also played a role in Maxová’s life at various points over the years. She gets nostalgic when she thinks about her very first car, a used ŠKODA Favorit, in the late 1980s. When the new Octavia was launched in 1996, she became the face of the campaign, posing in front of the car wearing a black dress and with a Weimaraner dog. ŠKODA has been supporting the Tereza Maxová Foundation since 2011. In all those years, the special Czech connection was never severed. It extended all the way to New York and Paris, and now to the Côte d’Azur.