Subaru STIMULI Track Day

Derek Slack Motors, main dealers for Subaru in Middlesbrough and North Yorkshire, held their first Subaru STIMULI track day on the 4th November at Teesside Autodrome. The electrifying event organised by Subaru allowed a hand-full of Subaru customers the opportunity to put the Subaru STI through its paces at South Tees Motor Sports Park. The track day consisted of a wide range of activities including, breathtaking manoeuvreability and road handling skills. Subaru’s own team of professional rally drivers offered advice, whilst demonstrating the awe-inspiring ability of the new Cosworth Impreza STI as we accelerated from 0-62mph in just 3.7 seconds (quicker than most of the world’s supercars), the Cosworth Impreza also pumps out a prodigious 400bhp as we went through a series of tight, hair-pin bends with much screeching, (was that the tyres or me?) all very gripping stuff, (literally).

Customers then strapped themselves behind the wheel of the WRX STI to feel the awesome 300bhp, managing 0-62 in just 5.2 seconds. Even though the rally winning, AWD (All wheel drive) STi boasts some serious power, it still proved what an exceptionally easy car it is to drive and why it’s still miles ahead of any competition.

Before breaking for lunch we enjoyed some less physically challenging driving in the shape of a fun Scalextric competition. I think everyone agreed it was a great event and one that really showed why the Subaru WRX STI is a world beater.

Main dealers for Subaru in Teesside and North Yorkshire

Yesterday 20 December was the start of Derek Slack Motors new ITV campaign, featuring the benefits of driving a Subaru with their permanent Symmetrical All-Wheel Drive system. We’ve already had many of you calling the garage with some encouraging comments. Subaru have been running their own national TV campaign as well as using social media for some funny interaction from Subaru owners (follow this link) http://on.fb.me/i6G6Ns

However, on a more serious note, a new pattern seems to be emerging with UK winters steadily worsening. Roads, rail services and airports, are all too easily becoming scuppered by very low temperatures and snow. So it’s no surprise more people are now looking to 4 wheel drive vehicles as their preferred method of transport. It’s also important to remember not all 4x4 are the same!

With the engine weight over the nose, front-drive cars have a slightly better chance of making headway in bad weather, while rear-drivers can all but forget hopes of gaining grip. There are no such issues with Subaru’s All-Wheel Drive.

All Subaru models feature the bonus of permanent Symmetrical All-Wheel Drive for even greater assured grip and better traction. How does it work? The ‘Vehicle Dynamics Control’ monitors if the vehicle is following the driver’s intended course through an array of sensors. If the vehicle approaches the limits of stability when cornering or avoiding an obstacle, the quick- thinking Symmetrical All-Wheel Drive (AWD) transmission, distributes power to front and rear, enhancing straight-line traction, offering sure-footed grip through corners. Subaru knows the best way of surviving a collision is to avoid one.

Call Derek Slack Motors, main dealers for Subaru in Teesside and North Yorkshire

Thanks for reading

Tony

Derek Slack Motors on TV

We’ve been waxing lyrical about the benefits of Subaru’s unique permanent symmetrical all-wheel drive for some time now, even more so since our autumn turned suddenly wintery!

So, we thought it high time we transcended from traditional media platforms and spread our wings into the world of TV with a spanking new Subaru commercial. The campaign gets underway from Monday the 20th December ending 2nd January 2011.

It’s the first time Derek Slack Motors have advertised on TV, and although we’ve dabbled in radio and have a strong presence in the local press, TV is new for us and very exciting.

However, it’s not the only new area of publicity activity. 2010 also saw us embrace social media, so you can now find us tweeting on Twitter and enjoying some general chit-chat with our Facebook friends.

Plus, if you’ve enjoyed reading our blog why not become a friend and follow us in 2011!

Thanks for reading

Tony

Subaru North Yorkshire

Just when I was getting used to the idea of autumn, suddenly winter arrived, with snow forecast on higher ground.

So I thought it might be a good idea to remind those who do more than their fare share of winter driving the benefits of AWD (all wheel drive) in particular the Subaru Forester.

Winter motoring can be difficult at the best of times, non more so than here in the North East, with many areas in North Yorkshire, the Durham Dales,Teesside and County Durham a challenge for any vehicle. We all remember too well the severity of our last long, hard winter which caused huge amounts of disruption.

Subaru has an uncommon answer in the shape of permanent Symmetrical All-Wheel Drive (AWD), providing you with both greater traction and increased safety. Also unlike other cars, Subaru’s AWD system provides perfect poise and balance with greater traction for more responsive handling, better cornering and more stability.

Combine the (AWD) handling with the punch of the Boxer Diesel engine and you have a vehicle superbly equipped to handle any winter challenge. Package all that uncommon engineering into the sturdy body of a new Subaru Forester and you have a vehicle that’s going to ‘tweak the nose of freezing temperatures’, ‘tickle the tummy of terrible roads’. Seriously, the Forester is so well equipped, for winter that once driven it’s hard to think how you ever managed.

When the Forester first arrived on the scene back in 1997 it’s all wheel drive capabilities and powerful engines earned it a bit of a cult following, and the new range of Foresters are far from sluggish with the 2.0 Boxer Diesel doing 0-60 in ten seconds. That’s more bhp (ps) than a Ford Kuga, Hyundai ix35 Style and a VW Tiguan, plus the range starts at a staggering £3,000 cheaper than the Toyota Rav4.

The Forester will also tow a braked trailer of up to 2,000kg. Another welcome bonus is the superb economy rate. The Forester excellent economy means it can cover 625 miles on a full tank, think of that when you consider a more expensive model like a Toyota Rav 4.

Plus for this month only, we’ve put together a special finance package allowing you to drive away a brand new Subaru Forester Estate 2.0D X 5-Door for only £329 per month at an incredibly low APR of only 7.4%

Thanks for reading

Tony